Hackerspaces Global Space Program/Marketing

From HackerspaceWiki
Jump to: navigation, search

Contents

[edit] Marketing Strategy

[edit] Goals

[edit] Audiences

  • Hackerspaces/fablabs/etc who will be undertaking the projects or wish to start their own
  • The public who are interested in space
  • Media who wish to cover us
  • Sponsors
  • Partners

[edit] Message

[edit] Branding

[edit] The Name

[edit] Concerns

  • 'Hacker' is still a negative word to many people. Should we change the name of the project to make it less intimidating and thus draw more support and interest from the public?
  • CCC are using the term 'Hacker Space Program' in their project for the Hackerspace Global Grid. This could easily be confused with 'Hackerspace Space Program'
  • More than anything else, the name is a real mouthful!

[edit] Marketing Channels

[edit] To Hackerspaces

[edit] To Potential Partners

[edit] To media

[edit] To general public

Retrieved from "http://hackerspaces.org/w/index.php?title=Hackerspaces_Global_Space_Program/Marketing&oldid=21091"
Personal tools